Role
Hi, I'm Rafaëla, a Content Engineering Consultant from Amsterdam.
Currently employed at
Albert Heijn
, the largest supermarket chain in the Netherlands.
Experience
I have
10+ years experience
in e-commerce management, omnichannel content coordination,
data-driven creative content marketing and analytics. With a keen
eye for detail, structure and strategic insight for profitable
omnichannel commerce, I've helped organizations and teams grow and
streamline their digital activities.
Mission
In 2022, I established content engineering as a new functional
expertise within Albert Heijn, on the cutting edge of content,
tech and data. My mission is to realize the marketer's dream
enabling relevant omnichannel customer experiences in an
operationally efficient way.
Learning
To get more experience with actual engineering and understand what
developers and designers are dealing with on a daily basis, I
started my coding journey at
SheCodes
. Take a look at my SheCodes projects!